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Global business environment criteria

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Reference no: EM132968334

Assignment: Select an FMCG company and evaluate it on its Global Business Environment criteria's.

Evaluation Criteria's:

  • Domestic and International markets - presence, share, reach and prospects
  • International Marketing Plan
  • International Markets - primary, secondary and prospective
  • International market selection criteria and entry
  • International economic and financial environment
  • Impact of Culture
  • International Negotiations
  • Overall objective - lower price, quality, responsiveness, innovation, adaptability
  • International Pricing for Profit
  • Modifying Products for International Markets
  • Promotion and Gaining International Competitive Advantage
  • Role of Integrated Global SCM - Logistics and Distribution Management
  • Role of Trade Finance, Technology and Customer Service
  • Global Best practices - Ethics, Integrity, Transparency and Accountability

Reference no: EM132968334

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