Global branding advice to multinational consumer goods

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Reference no: EM132292400

1. Was the vertical integration (compared to an alliance) a successful solution for Ferrero? How was it going to enhance its competitive advantage?

2. Give 2 paragraphs on global branding advice to a multinational consumer goods company, what are some key issues in global branding that i can discuss with them?

3. Make a list of three questions you can find the answers to in secondary sources. Which secondary sources will you use to find the answers to these questions? Can you find the answers to all three questions just by using free internet sources and your university’s library databases?

Reference no: EM132292400

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Global branding advice to multinational consumer goods : Global branding advice to a multinational consumer goods company, what are some key issues in global branding that i can discuss with them?

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