Reference no: EM133247399

This case focuses on Starbucks, a global brand with high consumer awareness. Refer to the instructions in the Syllabus & Course Info section of ulearn in order to access and read this case on the Harvard Business Publishing website.

For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information.

1. Use your marketing skills, research, and experience to make TWO strategic recommendations for Starbucks based on information in the case. Label them 1a, and 1b in your response. Be as specific as possible, and talk about why you feel Starbucks would benefit from such a strategy. If possible, include information on another company that successfully executed such a strategy .

2. Given the information in the case and marketing best practices, what ONE THING should Starbucks change in order to achieve continued success? (Again... use the perspective of the time period and specific information in the case... not current information.

3. List FIVE competitive threats should Starbucks position against and tell why each should be a concern. (Use the case information and also current information.)