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Global brand strategies and pricing

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Question:

"Global Brand Strategies and Pricing" Please respond to the following:

  • Watch the video titled "How Can Corporate Brands Be Globally Relevant While Locally Applicable?" (4 min 32 s) located below. You may also view the video at https://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.
  • Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response

Reference no: EM131973310

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