Global brand awareness

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Reference no: EM133391262

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Levi's is currently considered a financial success with global brand awareness but this was not always the case. Why is Levi's successful? They closed expensive U.S. factories that had high labour costs and moved manufacturing off shore that had lower labour costs. They enlisted social influencers, Gen Z and Millennial celebrities that have global appeal to their key target group. They revisited their entire strategic priorities, pricing and branding strategy in order to remain competitive and relevant on a global scale. They implemented a Competitive Pricing strategy because the demim market is highly competitive PLUS hired social influencers, Gen Z and Millennials celebrities that have global appeal to their key target group.

Reference no: EM133391262

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