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Global Automakers Target Low-Income Consumers
Overview: The Logan is a case study in driving down costs. Established automakers in developing countries are racing to develop low-cost vehicles for the entry-level buyers. The question is: Can the auto companies come up with the optimal value proposition?
What is the key to the Logan's low price?
Do you think Tata will be able to save the Nano? What steps should the company take?
Assess Carlos Ghosn's plan to revive the Datsun nameplate. Can a car that sells for $ 3,000 make a profit for the parent company?
Low-cost cars such as the Nano and Datsun lack the multilayered safety and quality features required by regulators in high-income markets. Is it appropriate to create "bare-bones" cars with fewer safety features for emerging markets?
People all over the world would recognize a photo of the Taj Mahal in India's northern city of Agra, whether they have been there or not.
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