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Global Automakers Target Low-Income Consumers
Overview: The Logan is a case study in driving down costs. Established automakers in developing countries are racing to develop low-cost vehicles for the entry-level buyers. The question is: Can the auto companies come up with the optimal value proposition?
What is the key to the Logan's low price?
Do you think Tata will be able to save the Nano? What steps should the company take?
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Low-cost cars such as the Nano and Datsun lack the multilayered safety and quality features required by regulators in high-income markets. Is it appropriate to create "bare-bones" cars with fewer safety features for emerging markets?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
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