Global athletic footwear and apparel giant adidas

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Reference no: EM132197057

Adidas: Athletic Apparel With Purpose

Synopsis

Global athletic footwear and apparel giant adidas has established itself as a leader in just about every sport. But the area that the company has achieved the most greatness has little to do with basketball, baseball, or even soccer. adidas has emerged as one of the global leaders in sustainable practices. Last year, the Germany-based sports giant ranked third among the Global 100 Most Sustainable Corporations. While many companies have attempted to jump on board with sustainability practices, such are engrained in adidas’ DNA and have been for a long time. In fact, adidas strongly contends that having a strategic plan built on sustainable practices has made it a better financial performer.

Reference no: EM132197057

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