Given the importance of understanding external environment

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1. Given the importance of understanding the external environment, why do some firms fail to do so? Give an example of a firm that did not understand its external environment. What were the implications of the firm’s failure to understand that environment?

2. Is gender discrimination the main reason women are paid less than men? Briefly explain your response.

3. Referring to a SWOT analysis, separately name a strength, weakness, opportunity, and threat for Starbucks. Which of the three strategies referenced would you recommend and what would be a potential downside of choosing this strategy? Explain.

Reference no: EM132185487

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