Given the commoditized nature of many markets today

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Given the commoditized nature of many markets today, does customer relationship management and its associated focus on quality, value, and satisfaction make sense? If price is the only true means of differentiation in a commoditized market, why should a firm care about quality?

Explain. 450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

Reference no: EM132255819

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