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1. Within the marketing and message design context, explain what is "Give your customer the facts" and "For desire read detail" mean?
2. a- An old Chinese proverb points out: "I hear and forget. I see and I remember, I do and I understand." What is the I relation of this proverb to creating a desire to a commodity? Explain
b- Academic research bears this out. Studies show that attitudes toward products based on direct experience are held with more confidence and strength than those based on advertising alone." What possible important implications this might result for marketing communications, when evaluating with respect to the concept of"desire"? Explain
3. a- How successful Proof and Testimonials" are in generating a desire? Explain
b- what is “The more credible the source, the more the persuasion”. means in terms of generating a desire to a merchandise Explain
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
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An analysis of the holding costs, including the appropriate annual holding cost rate.
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A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
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Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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