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Marketing Plan Assignment: General Instructions (read all instructions first)
• This is a groupproject. You will be given some time during class periods (anywhere from 30-90 minutes) to meet with your group and work on the plan. Additional time outside of class will be necessary.
• This is a semester-long project. START EARLY.
• Objectives:
o To help you better understand the material by relating it to the "real world" of businesso To teach you the importance of integrating material and achieving internal consistencyo To give you practice in writing concisely and for a specifically requested formato To give you actual practice in constructing a Marketing Plan
Read the Full Instructions for the Plan: There are things in later parts that you should consider first before making a firm commitment in earlier parts. Read instructions carefully.
• Recognize that when instructions say to use POINT FORM, it means "Point Form" not paragraph and not full sentences. It should be individual points preceded by a bullet. When you are asked to LIST something, you are to put it in the form of a list, not a sentence or a paragraph.
Attachment:- Marketing-Plan-Assignment.rar
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