Give two examples for how marketers can get consumers

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Reference no: EM132424159

Problem: Given the high percent of families who regularly spend more than they earn and the large consumer debt in the U.S., many people blame marketers for manipulating consumers' needs.

Required:

Question 1: Give two examples for how marketers can get consumers to buy more and/or pay more (think about all the theories we covered this semester in consumer behavior, pricing, and persuasion).

Question 2: How would marketers address this accusation?

Reference no: EM132424159

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