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In 1999, about thirty Belgian children became ill after consuming
Coke products. Coca-Cola was slow to issue a response to the problem, taking several days to address the media. France soon reported more than 100 people sick from bad Coke. In December 1999, Belgium ordered Coca-Cola to halt the "Restore" marketing campaign. A rival firm claimed that the campaign strategy was unlawful.
Give three alternative courses of action
a. What is one skill you positively contributed to the team that you can use in the future?
Do you believe that every consumer pays hidden or unanticipated charges for the things that they buy? High interest rates on unpaid balances?
Chrysler chose merger as a strategy in 1998 when it merged with Daimler, a German automobile manufacturer. This merger was not successful. Why, in your view, did this merger fail?
In her book, The End of Men and the Rise of Women, Hanna Rosin depicts men and women's reactions to the changing US economy. What are the terms she applies men and women?
Why do employers provide employee beneifts, rather than providing all compersation in the from of pay and letting employees buy the services they want?
When Multinational Enterprises are going International, they have to understand the key objectives as to why and how to go international.
What kind of questions are qualitative and quantitative data well suited to address? Explain, with examples.
The ability to forecast the upcoming needs is important - but probably the most important, yet often overlooked need is that of cash
Develop a proposal of 8-10 pages addressing this new product, the state of its industry, and details of its market - Your individual task will be to contribute a section of the product proposal and pro-forma statement for the new product idea. Make ..
Imagine you are a manager in an office building undergoing some renovations. A member of your staff writes the following memo:
With the evolution of RFID instead of UPC, how will this capability make the production grow and improve inventory and security? Give two examples of RFID applications in business.
Marketers need to prepare for changes of the market environment proactively. What is the microtrend?
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