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1. Give several examples of marketing metrics. How might a marketer use each metric to track progress of some important element of a marketing plan?
2. What is corporate culture? What are some ways that the corporate culture of one organization might differ from that of another? How does corporate culture affect marketing decision making?
The text and lectures provides the basic theory about marketing and the terms used such as an explanation of the marketing environment - understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and ..
1. each business needs to remain profitable in order to continue operations but the pursuit of profit should never stop
Explain about The Marketing Mix- Pricing Strategies and Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology
prepare a presentation of 10-12 powerpoint slides with 150-200 words of speakers notes per slide to develop an
Is digital marketing the way forward in marketing?
How does the "standardized versus localized" debate apply to advertising? What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy?
List and explain each of the three basic question-response formats. Indicate and describe the two variations for each one, and provide an example of each.
Pick your favorite pricing strategy - Ex.. penetration pricing, psychological pricing, economy pricing, price skimming, product line pricing, optional product pricing, captive product pricing, product bundle pricing, promotional pricing, or premium..
Please briefly explain the six steps of scope management (inputs, tools and outputs). Exemplify the term Scope Creep and its possible origins and consequences
How did you deal with challenges or problems? What would you do differently next time? What sense can you make of this experience in the light of your past experience?
How does Crocs manage its purchasing function to assure that sufficient materials are available when they are needed to meet changing demand for their products
What are the steps involved in designing a distribution logistics system?
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