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1. Give examples of trademarks that you think are effective and some examples of trademarks that are confusing? How have trademarks changed over the years?
2. What could few products manufactured by U.S. based companies possibly fare well in that Danish consumer market?
3. Explain the major reason(s) – political and/or economic – for the United States embargo against Cuba.
find difficult or confusing. For example, if you are having trouble understanding Cost Leadership, Differentiation, Integrated Cost Leadership/Differentiation,
Discuss the positive aspects of globalization and contrast these with the negative aspects of globalization from the perspective of a small business
What are the principal advantages that quantitative techniques for forecasting have over qualitative techniques?
A+ Airplanes normally sells $125,000 of its product on credit each day, and it takes an average of 40 days to collect the credit sales. (a) What is the average accounts receivable that is reported on A+'s balance sheet? (b) What is the company's ..
Car Dealer, Inc. enters an enforceable contract to sell a car to Buyer for $20,000. The car has not yet been delivered when Buyer incurs a large unexpected medical expense. Buyer tells Car Dealer, Inc. that the most he could possibly pay for the car ..
Posing as a representative of an organization with a problem with a product or service, invent reasonable details,
What constitutes good marketing research? What are good metrics for measuring marketing productivity? How can marketers assess their return on investment of marketing expenditures? How can companies more accurately measure and forecast demand?
Western Swiss Machine shop makes deluxe and regular skis on a weekly schedule for the area skiing enthusiasts.
Examine the mission and vision statements of your place of employment or an organization with which you are familiar.
Case study "does big data bring big rewards?" Why would a customer database be so useful for the companies described in this case? What would happen if these companies had not kept their customer data in databases? How did better management and anal..
In the early development of labor law were the courts more sympathetic to labor or to management/owners? Read “Early Judicial Tendencies” on p. 17 and discuss how injunctions and contempt powers were used by the courts. Which side typically benefitte..
Discuss how the effectiveness and efficiency of order picking and assembly can be improved without large expenditures.
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