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Give an example of brand leveraging techniques

Assignment Help Business Management
Reference no: EM132902221

Question 1: Provide an example of a fully integrated campaign (copy the link from Youtube). Then compare the campaign against the key features of IMC

Question 2: Provide 3 examples of advertisements (copy the link from YouTube) using the main three types of positioning and explain why you believe it resembles the type of positioning you are referring to Kindly note that you are NOT ALLOWED to use any of the following brands to answer this exam (Pepsi, Coca-cola, iPhone, Samsung Galaxy, Mercedes Benz, BMW,Dell, NIKE, and nestle) you will receive a zero if you build your answer on any of the above-mentioned brands

Question 3: Explain and give an example of brand leveraging techniques

Reference no: EM132902221

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