Give an example of a brand you love

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Reference no: EM133213578 , Length: Word Count: 800 Words

Assignment - Traditional vs. Modern Marketing Discussion

1. Discuss why you have to learn to ignore the old rules to harness the power of the web to reach buyers directly.

2. Give an example of an "old way of marketing" highlighted in the chapter and why it is not effective anymore

3. What are some examples of how PR is about the "public" again, and not just about the media.

4. What are some brands that you think have a great digital presence?

5. 2. In order to implement a successful social media strategy, the company must think like a publisher. What does this mean?

6. Explain how web marketing is about interaction, information, education and choice?

7. Give an example of a brand you love. Review their website and social media, how is the experience "two-way" for you as a customer?

8. Give some examples of how they embrace the New Rules of marketing and PR highlighted in our chapter

9. This is meant to be a fun assignment, so please have fun with it!

1. Why is it important to think like a publisher today?

2. Describe a brand you believe creates and publishes great content, on social media, their website, blog, YouTube etc.

3. Explain how they are considering the below (from our chapter) and doing being effective with their content.

Who are my readers? How do I reach them? What are their motivations? What are the problems that I can help solve? How can I entertain them and inform them at the same time? What content will compel them to purchase what I have to offer?

Reference no: EM133213578

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