Give a swot analysis to illustrate how prepared qualtrics

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Reference no: EM133359034

1. Why Dublin, Ireland? On page 5, the authors briefly mention why Dublin was chosen for Qualtrics' regional headquarters in fall 2013. Expand on why you think Smith chose to locate Qualtrics' regional headquarters in Dublin to develop its EMEA expansion.

2. Rapid Internationalization: give a SWOT analysis to illustrate how prepared Qualtrics is to take advantage of opportunities and risks that may result from rapid internationalization.

3. Recommendation: What do you recommend as the next steps for Qualtrics to grow and develop business in the EMEA region?

Related Readings:

Bingham, Christopher and Jason Davis (2012), "Learning How to Grow Globally," MIT Sloan
Management Review, 53 (3), 16-19.
Monaghan, Sinead and Esther Tippman (2018), "Becoming a Multinational Enterprise: Using Industry Recipes to Achieve Rapid Multinationalization," Journal of International Business Studies, 49 (4), 473-495.
Bingham, Christopher, Nathan Furr, and Kathleen Eisenhardt (2014), "The Opportunity Paradox," MIT
Sloan Management Review, 56 (1), 29-35.

Reference no: EM133359034

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