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Topic: Where did Blockbuster Go?
In the '90s, Blockbuster had a booming business. They were a very popular video-rental business with almost 10,000 stores all across the United States. But, somewhere along the product life-cycle, they failed.
Question 1: Give a brief history of Blockbuster.Question 2: Explain the four stages of the product life-cycle.Question 3: At what stage in the product life-cycle, did Blockbuster fail?Question 4: What caused their failure?Question 5: How does knowledge of product life-cycle relate to introduction of new products?Question 6: What recommendations would you have made to Blockbusters to maintain, sustain, and grow their product/market?Question 7: How does Blockbuster example be applied to 'Satisfying Customers' to their changes in needs/wants?
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