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1. Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at all? Try to find a good example and a poor example of brand-building promotions
2. Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?
Define the notion of "mean-variance efficient" port-folio in this context. Represent graphically the mean-variance frontier corresponding to the entire investment opportunity set, and identify the efficient part of the frontier
Discuss how the four asset allocation strategies differ from one another. There has been a long-standing debate regarding the existence of a "value-growth" anomaly in financial economic research.
What is the price of $1 par of a 0.5-year zero and what is the price of $1 par of a 1-year zero - what coupon rate would make the price of a 1-year coupon bond equal to par?
Make a graph with variable (a) on the horizontal axis and variable (b) on the vertical axis and plot each country. What might explain the relationship between these variables?
What variables affect the aggregate operating profit margin, and how do they affect it? What variables determine the level and changes in the market earnings multiplier?
Objectives of portfolio: build a portfolio designed for a wealth management client and Client: HNWI = high net worth individuals, FO = family offices and standard
What is the breadth of market measures, and what are they intended to indicate? What are the three price movements postulated in the Dow Theory, and how are they used?
Prepare a portfolio of stocks
How do your beta estimates for Walgreens and Exxon Mobil differ when using daily versus weekly data in the estimation process? Does your conclusion change about which stock is the riskiest?
Discuss why an increase in debit balances is considered bullish or bearish. Describe the Dow Theory and its three components. Which component is most important? What is the reason for an intermediate reversal?
Given your analysis, would all of the various firms shown in the exhibit still qualify to be included in the same portfolio? In particular, should IBM now be classified as a value stock or a growth stock?
How can forward and futures contracts be designed to hedge foreign exchange rate risk? What is interest rate parity, and how would you construct a covered interest arbitrage transaction?
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