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Gillette's "razor-razor blade" model is frequently cited as a classic business model and/or marketing innovation. Keeley uses this model as an example of his Profit Model Innovation type. Read and respond to the questions below
1. Identify and describe another product/company that has employed this "razor-razor blade" model
2. Identify and explain the potential limitations and/or problems with this "razor-razor blade" model that may create an opportunity for competitors
3. Specific to Gillette, what new model has been recently introduced to the market that has successfully challenged Gillette's classic model?
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