Gillette marketing strategy

Assignment Help Marketing Management
Reference no: EM132424015

Gillette's last ad campaign "We believe: the best man can be" launched earlier this year, shows a perspective on modern manhood as part of a general shift to the slightly modified tag "The best a man can Get." The video begins with images of notably disturbed-looking men, while the narrator refers to bullying, sexual harassment and toxic masculinity. Then he asks the question "Is it the best a man can get?" The viewer sees depictions of a range of very ugly and negative behaviors, including bullying, fighting, sexual harassment, and glaring interference with a woman speaking in the workplace. The announcement goes on to say that it is time for men to stop making excuses and renounce the idea that "boys will be boys." Gillette concludes that by calling and showing images of men blaming other men and emphasizing that today's boys will be tomorrow's men. The ad has generated strong reactions on social channels, and the brand is facing a wave of reaction to the ad. Was Gillette marketing strategy a good or bad?

Reference no: EM132424015

Questions Cloud

Challenge to american automobile manufacturers : What is one emerging trend and related competition that will provide the greatest challenge to American automobile manufacturers?
What charges can be brought against the inmates : When a riot occurs in prison, the inmates sometimes seize a guard or other prison employee and hold that person during the period of the riot.
What price strategy makes the most sense : What price strategy makes the most sense here while you are calculating your price structure ? Do you think you will cost-base or value-base pricing
Discuss impact automation of forensic instrumentation have : Discuss the impact you feel automation of forensic instrumentation will have on crime scene evidence analysis in the future. 550-600 words excluding references.
Gillette marketing strategy : Gillette's last ad campaign "We believe: the best man can be" launched earlier this year, shows a perspective on modern manhood as part of a general shift
Minimize comparative ads : What guidelines would you recommend to minimize comparative ads that may be misleading or overly aggressive?
Why the options you selected are most effective : In your response, provide reasons why the options you selected are most effective and most ineffective for dealing with juvenile delinquency.
Analysis of the text materials regarding elements of libel : Attorneys and paralegals must communicate with clients, and they often do so through letters. This assignment will require you to use your writing skills.
Find the standard deviation of p : Find the mean of p where p is the proportion of people with IQ scores over 100 in a random sample of 400 people.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd