Ghemawat would give mcmillon on market entry strategy

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Reference no: EM13535094

Despite setbacks in Germany and South Korea and a bribery scandal in Mexico, Walmart appears bent on international expansion. Which markets appear to be the most appealing to CEO Doug Mcmillon? Of these markets, which is the closest to the U.S. in terms of Ghemawat's distance dimensions? Which is the furthest? What advice do you think Ghemawat would give Mcmillon on market entry strategy?

Reference no: EM13535094

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Ghemawat would give mcmillon on market entry strategy : Despite setbacks in Germany and South Korea and a bribery scandal in Mexico, Walmart appears bent on international expansion. Which markets appear to be the most appealing to CEO Doug Mcmillon? Of these markets, which is the closest to the U.S...

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