Getting over the blues case

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Read and analyze the JetBlue Airlines: Getting Over the “Blues” case. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? What internal resources and assets does JetBlue have that may give it a competitive advantage? What are the components of JetBlue’s competitive advantage, and what are the merits and demerits of these components? Is JetBlue’s competitive advantage sustainable?

Reference no: EM131150498

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