Reference no: EM132401670

Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as "ship to store" from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? consider the marketing functions that are involved in electronic purchases and who performs them. Also consider what aspects of the marketing environment are most affected by the growth of online shopping. What will the businesses' need to be concerned with in the future?