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Geo-conquesting is a relatively new idea in mobile advertising that uses location-based mobile advertising (primarily through social media channels) that directs consumers toward a specific business when they are physically in a competitor's location. Geo-fencing involves defining a geographic region which, once entered, will trigger the ad copy to be displayed via a specific app (like a social networking app or Internet browser).Discuss breifly the Cons of Geo-conquesting with examples.
Which of the following statements is true for assumption of risk?
The movement away from a “disposable consumer society” toward one that emphasizes creative recycling creates many opportunities for marketers. Can you identify some?
Understanding your state and local taxes is a very important component to operating a business. Describe the primary types of state and local taxes. What are some differences between the state and local taxes in your home state compared to Florida an..
Total rewards, originally introduced in 2000, has evolved to depict the strategic elements of the employer-employee exchange as well as to reflect how external influences and an increasingly global business environment affect attraction, motivation, ..
Evaluating strategies on a continuous rather than a periodic basis is desired. Discuss the pros and cons of this statement
Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. Analyze the effectiveness of these strategies and compare to two similar products.
Arthur Meiners is the production manager of Wheel-Rite, a small producer of metal parts. What is the optimum production quantity?
Select a culture that is of interest to you. Research the culture's view of homosexuality. The objective is to gain a better understanding of the various forms and expressions and societal reactions to homosexuality. Discuss the culture's level of to..
"Discuss conditions under which managers are likely to have incentives to report lower earnings i.e. engaging in earnings management. You may compare and contrast these conditions under which managers likely ave incentives to report higher earnings."
In accordance with FAA regulations that require commercial airline pilots to retire at age 60, Fast Airlines has a broader policy that requires that all member of a flight crew – pilots, co-pilots, and flight engineers – must retire at age 60. Could ..
Discuss the value in allocating resources in leadership development. Identify universal gaps in leadership development.
As an operations manager of a new company making tablet computers you must weigh the different facility layout alternatives. Discuss and differentiate the product layout, process layout, cellular layout, and fixed-position layout. and state the advan..
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