Geo-conquesting is relatively new idea in mobile advertising

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Geo-conquesting is a relatively new idea in mobile advertising that uses location-based mobile advertising (primarily through social media channels) that directs consumers toward a specific business when they are physically in a competitor's location. Geo-fencing involves defining a geographic region which, once entered, will trigger the ad copy to be displayed via a specific app (like a social networking app or Internet browser).Discuss breifly the Cons of Geo-conquesting with examples.

Reference no: EM131636944

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