Generic literature review on the service quality issue

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1. What managerial challenges do services present that manufacturing does not? Why does service management present more challenges than manufacturing? What can a service company do to make the challenges more of opportunities for the industry?

2. Identify and briefly describe three benefits and three drawbacks to any European country (which is a member of the EU) of the Canada - European Union Comprehensive Trade Agreement (CETA). Illustrate your response with concrete examples.

3. Generic literature review on the service quality issue and its importance in today's business (1000 words).

Reference no: EM132231250

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