Generic competitive strategies pursued by unilever

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Reference no: EM131723512

Compare the generic competitive strategies pursued by Unilever, Procter & Gamble and Bliss Chemical (Pty) Ltd. In you answer comment on:

1. Which generic competitive strategy best characterizes each company’s strategic approach to competing successfully? Why?

2. Market position (linked to differentiation or cost) occupied by each company.

Reference no: EM131723512

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