Generation of innovative products and services

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Reference no: EM132129042

Apple continues to innovate its product line with the latest upgrades to iPhone with the 8 and X, iPad, iMac Pro, Watch, MacBook Pro etc. If you were the CEO, how would you steer new product development at Apple? The Board and shareholders would certainly like to see Apple regain its reputation as the market innovator, not follower. Where will the next generation of innovative products and services come fivin?

Reference no: EM132129042

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