Reference no: EM133235324
Question - Resource Allocation and Strategy Case Discussion
Description - Evaluate an organization's strategy, environment, and internal activities using appropriate analytical frameworks (e.g., industry analysis, VRIO, value chain analysis, corporate-advantage concepts) for the purpose of providing recommendations for how a firm can improve its performance relative to its competitors;
Generate viable options to specific strategic decisions (e.g., industry positioning, competitive advantage)
Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
Was advertising tae best business model?
Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?