Generate revenue for a professional sports team

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Reference no: EM13776940

Sport sponsorship is a great way to generate revenue for a professional sports team, tournament, stadium, or individual sport. It is also a great way to promote a product, which is why it is a billion dollar industry. Naming rights for NFL football stadiums bring in $20 million a year. NASCAR racing teams count on multiple sponsors in order to help with costs, and minor league and major league baseball team's count on giveaways or contests to bring in fans.

Consider yourself the marketing director for the "Frisco Roughriders Minor League Baseball Team" (real team alert!) Ticket sales are down and you need to bring in more fans quickly: Come up with an original promotion idea to draw in fans with the following in mind: What age group are you targeting? How? Why? Give an example for each category:

1) Giveaway (Who is your target audience?)

2) Theme Night

3) Contest

This assignment requires students to post to the Forum. Please make one initial post that answers the question/topic and at least two postings tha respond to your classmates. Initial posts must be at least 500 words in length

Reference no: EM13776940

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