Generate customer loyalty

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Reference no: EM131068941

Question 1. If you lose one customer who spends $50 per month, what is the net loss over a decade?

  • $50
  • $5,000
  • $2,600
  • $6,000

Question 2. What is one of the benefits of treating customers fairly to generate customer loyalty?

  • They will always refer 15 people to you.
  • It will generate positive feelings.
  • They will always put up positive reviews online.
  • It will generate a sense of accomplishment.

Question 3. Which of these core customer service competencies requires an ability to listen to the customer and assess their situation?

  • Ability to communicate effectively
  • Acceptance of ownership
  • Ability to manage knowledge
  • Ability to use empowerment

Question 4. Which of these is not true of electronic customer service via websites?

  • Electronic customer service can produce frustrated customers.
  • Electronic customer service can completely replace phone calls.
  • Your company can end up with a failed website.
  • Installing an electronic customer service solution can be costly.

Question 5. Which one of these is not regarded as a potential turnoff to customers?

  • Merchandise prices not marked; price check required
  • Having to wait too long
  • Dirty facilities, particularly restrooms
  • Product bundling

Question 6. Which of the following is not a best practice for phone conversations?

  • Address people with courtesy titles
  • Keep your conversation businesslike
  • Keep your conversation tactful
  • Always try to sell the customer an upgrade

Question 7. Which of these company behaviors can prevent receiving customer feedback entirely?

  • Having a minimum phone conversation time
  • Mailing thank-you notes
  • Having a "no complaints" policy
  • Creating a recognition culture in your company

Question 8. What is it called when people pretend to be listening, but aren't really paying attention?

  • Being a wide asleep listener
  • Being a fake friend
  • Being in the no-attention zone
  • Being an active-automatic listener

Question 9. Which of these is not a nonverbal cue that can help with active listening?

  • Appearing concerned
  • Maintaining good eye contact
  • Nodding
  • Asking for clarification

Question 10. What does the concept of service recovery mean?

  • Problem situations can be prevented entirely
  • Customer loyalty is destroyed by any problem, even if resolved
  • Customers can perform services for your business in exchange for goods
  • Acknowledging and addressing complaints helps create loyalty

Reference no: EM131068941

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