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Generate a return on investment

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Is a website the only web presence a company should have today? As you know, once upon a time a website was all you had for a web presence and that was plenty. Now, there are MANY different platforms that one can literally spend all day on...or rather have a social media manager spend all day on, engaging with your customers. We need to consider that web presence management costs money and we need to generate a return on our investment. How can we gauge which platforms are effectively marketing our organization and which ones are not?

Reference no: EM133165367

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