Generally speaking many companies are interested in the

Assignment Help Finance Basics

Reference no: EM13387094

Generally speaking, many companies are interested in the potential cost savings of using the same product and promotional mix on a global basis. It is easier to control the program and less time is required in developing the marketing plan. However, as you have learned, each country has a different culture, and a successful marketing strategy must connect with the local population.

McDonald's is one of the most successful American companies in the global market since it has skillfully adapted its international marketing strategy, and its menu to meet local tastes and preferences thus allowing it to prosper in almost every local environment. You may be surprised to know that McDonald's now earns a majority of its revenues overseas.

Use your module readings, the Argosy University online library resources, and the Internet to research McDonald’s global marketing strategy. Then, respond to the following:

How do local laws, local taste preferences, and local culture impact McDonald’s global strategy?

How does McDonald's develop long-term relationships in a foreign country through its vendor sourcing strategy and marketing campaigns? Can McDonald’s improve this process? If so, how? If not, explain why.

Have your thoughts on global standardization changed? Please explain why.

Write your initial response in 300 words. Apply APA standards to citation of

Reference no: EM13387094

Questions Cloud

A volume of 180 l contains a mixture of 0250 mols n2 0250 : a volume of 18.0 l contains a mixture of 0.250 mols n2 0.250 mols o2 and an unknown quantity of he. the temperature

The specific heat of fat is 045 and the density of fat is : the specific heat of fat is 0.45 and the density of fat is 0.94 . how much energy in calories is needed to heat 19 of

Teakap inc has current assets of 1456312 and total assets : 1.which of the following is considered a hybrid organizational form?2.which of the following is a principal within the

Tincture of iodine is i2s dissolved in ethanol c2h2oh a 1 : tincture of iodine is i2s dissolved in ethanol c2h2oh. a 1 solution of tincture of iodine is 10.0g of solute for 1000g

Generally speaking many companies are interested in the : generally speaking many companies are interested in the potential cost savings of using the same product and

Based on the law of multiple proportions how many grams of : based on the law of multiple proportions how many grams of hydrogen would you expect 2.49 of nitrogen to combine with

Calculate the volume in ml of a 1420 m naoh solution : a piece of sodium metal reacts completely with water as follows.2 nas 2 h2ol 2 naohaq h2gthe hydrogen gas generated

Describe the major components of a business model which : describe the major components of a business model. which component do you identify as the foundation component? why?is

At room temperature 20 degrees celsius milk turns sour in : at room temperature 20 degrees celsius milk turns sour in about 63 hours. in a refrigerator at 3 degrees celsius milk

User Account

All Pages