General rule of marketing research data sources

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Reference no: EM132222152

1. With secondary data, who incurs the expense of collecting it?

The user of the secondary data

The government

No one-secondary data by definition is always free.

Taxpayers

The original compiler of the information

2. Which of the following is a general rule of marketing research data sources?

Secondary data should only be used when it is impossible to collect primary data.

Primary data should always be collected.

Look for secondary prior to collecting primary data.

Primary AND secondary data should always be used.

None of these statements are true.

3. The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the

data system.

model system.

dialog system.

information system.

research system.

4. Poor fit of secondary data is usually due to which of the following problems?

Different units of measurement

Different class definitions

Age of the data

All of these are correct.

None of these are correct.

Reference no: EM132222152

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