General motors - revved up in china

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International Marketing

The assignment is a case study about" General Motors: Revved Up in China" 

Question 1) Though overseas expansion, General Motors takes advantage of untapped markets. But that strategy came under criticism after the company received bailout money from the Canadian and U.S. governments. Do you think the criticism was warranted? Why or why not?

Question 2) - GM plans to introduce some of the car models made in China into the North American market. How do you think the cars will be received? What advice would you give management about this strategy?

Reference no: EM131113

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