Reference no: EM13924727
1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________.
A. Lower prices
B. Spend more money
C. Lower expectations
D. Develop marketing campaigns
E. Manage customer experiences
2) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A. A marketing database
B. A marketing research system
C. A promotional campaign
D. A marketing information system
E. A marketing intelligence system
3) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the Company is using ________ to improve the quality of its marketing intelligence.
A. customer feedback systems
B. intermediaries
C. advisory panels
D. sales force surrogates
E. external networks
4) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A. vertical system
B. marketing information system
C. marketing intelligence system
D. marketing research system
E. product management system
5) A(n) ________ is any good, service, or idea that is perceived by someone as new.
A. creative product
B. product
C. new idea
D. innovation
|
Write narrative essay on an experience from your youth
: Write a narrative essay about an experience from your youth that has affected you as an adult. What happened? What did you learn from the experience? How do you feel about the memory now?
|
|
What was return on investment in percent
: Ashley invested $4,500 in the stock of target. She received $226.00 in dividends from stock and sold it one year later for $4,100. What was Asley's return on investment in percent?
|
|
An investment project provides cash inflows
: An investment project provides cash inflows of $1,125 per year for eight years. What is the project payback period if the initial cost is $3,800? Payback period years Requirement : What is the project payback period if the initial cost is $4,850?
|
|
Prepare the journal entries record the bond issue on january
: Assume that all entries to accrue and pay interest were recorded correctly.
|
|
General feeling of pleasure or disappointment
: 1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________.
|
|
Write sql statements to develop database tables
: Write SQL statements to develop database tables for each of these entities in the model.
|
|
Outstanding with various times-to-maturity and coupon rates
: Microsoft currently has 21 long-term bond issues outstanding with various times-to-maturity and coupon rates. One of these bonds matures on June 1, 2039, approximately 25 years from today. The bond is currently selling for $1,153.06, based on a face ..
|
|
Ceo providing an overview of the task
: A cover memo to the CEO providing an overview of the task assigned and a summary of your proposal
|
|
What is the average accounting return
: A project has an initial cost of $42,000 and a four-year life. The company uses straight-line depreciation to a book value of zero over the life of the project. The projected net income from the project is $1,400, $3,600, $4,000, and $4,500 a year fo..
|