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General factors which affect consumer behavior

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Reference no: EM132902433

1. Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments:

a. People who are into fitness and working out and believe in total fitness lifestyle.

b. Online shoppers who tend to be more affluent than average when compared to those who are online but don't shop.

2. Walmarts success can be linked to its extensive data collection efforts. They record information about every sales transaction. Explain the kind of research Walmart is into?

3. What are the general factors which affect consumer behavior? Explain the role of social and personal factors.

Reference no: EM132902433

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