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General Electric vs. Westinghouse in Large Turbine Generators (A)
Case Questions for GE vs. Westinghouse
1. Historically, as of 1963, what were the sources of GE's competitive advantage over Westinghouse in the U.S. large turbine generator industry?
2. What conditions made it difficult to avoid price warfare in the U.S. large turbine generator industry?
3. Did GE take any actions that contributed to the likelihood of price warfare? If so, what actions?
4. In early 1963, what could GE do going forward to stop the price cutting afflicting the industry?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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