General electric strategic planning grid is approach

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Reference no: EM132211558

1. "Place" is NOT concerned with:

A. who handles storing and transporting.

B. when and where products are wanted.

C. kinds of intermediaries needed to reach customers.

D. telling the target market what products are available-and where.

E. channels of distribution.

2. Competitive barriers in the Japanese market for disposable diapers impacting Procter and Gamble included all of the following except:

A. Uni-Charm and Kao are leading brands in Japan.

B. Uni-Charm and Kao have established distribution channels in Japan.

C. Most grocery stores are small in Japan and require frequent restocking.

D. Pampers offers better fit and absorbency.

3. ______ means that a firm has a marketing mix that the target market sees as better than a competitor's mix.

A. Competitive advantage

B. Strategic policy

C. Customer equity

D. Comparative opportunity

E. Market development

4. General Electric's "strategic planning grid" is an approach for:

A. evaluating possible marketing objectives.

B. selecting target markets.

C. evaluating existing and possible plans.

D. developing new products.

E. developing marketing mixes.

5. Of the following, the last objectives that a firm should specify are its

A. company objectives.

B. marketing objectives.

C. promotion objectives.

D. advertising objectives.

E. price objectives.

6. A marketing strategy specifies:

A. a marketing mix.

B. a target market and a related marketing mix.

C. a target market.

D. the resources needed to implement a marketing mix.

7. Which of the following is NOT considered a product?

A. Tax advice from a financial consultant.

B. A computer.

C. A haircut.

D. A chair.

E. All of these are considered products.

8. If Wendy's decides to test market a hot dog in several stores to determine if it can make more profit from this menu item than from a "Wendy's single," which market opportunity is Wendy's pursuing?

A. Diversification

B. Market development

C. Market penetration

D. Product development

9. Regarding the age trends in the U. S. population for 2010-2020:

A. The average age of the U. S. population is increasing.

B. The number of people in the 45-64 age group is still increasing-although at a slower rate than between 2000-2010.

C. The number of senior citizens in the over-65 age group is increasing at a greater rate than between 2000-2010.

D. The oldest "baby boomers" are now reaching retirement age.

E. All of these statements are correct.

10. The "marketing concept" says that a business firm should:

A. Aim all its efforts at meeting society's needs-regardless of profitability.

B. Aim all its efforts at satisfying its customers-at a profit.

C. Sell those products which it can make at lowest cost.

D. Place heavy emphasis on developing new products.

E. Treat advertising and selling as its priority.

Reference no: EM132211558

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