Reference no: EM132211558
1. "Place" is NOT concerned with:
A. who handles storing and transporting.
B. when and where products are wanted.
C. kinds of intermediaries needed to reach customers.
D. telling the target market what products are available-and where.
E. channels of distribution.
2. Competitive barriers in the Japanese market for disposable diapers impacting Procter and Gamble included all of the following except:
A. Uni-Charm and Kao are leading brands in Japan.
B. Uni-Charm and Kao have established distribution channels in Japan.
C. Most grocery stores are small in Japan and require frequent restocking.
D. Pampers offers better fit and absorbency.
3. ______ means that a firm has a marketing mix that the target market sees as better than a competitor's mix.
A. Competitive advantage
B. Strategic policy
C. Customer equity
D. Comparative opportunity
E. Market development
4. General Electric's "strategic planning grid" is an approach for:
A. evaluating possible marketing objectives.
B. selecting target markets.
C. evaluating existing and possible plans.
D. developing new products.
E. developing marketing mixes.
5. Of the following, the last objectives that a firm should specify are its
A. company objectives.
B. marketing objectives.
C. promotion objectives.
D. advertising objectives.
E. price objectives.
6. A marketing strategy specifies:
A. a marketing mix.
B. a target market and a related marketing mix.
C. a target market.
D. the resources needed to implement a marketing mix.
7. Which of the following is NOT considered a product?
A. Tax advice from a financial consultant.
B. A computer.
C. A haircut.
D. A chair.
E. All of these are considered products.
8. If Wendy's decides to test market a hot dog in several stores to determine if it can make more profit from this menu item than from a "Wendy's single," which market opportunity is Wendy's pursuing?
A. Diversification
B. Market development
C. Market penetration
D. Product development
9. Regarding the age trends in the U. S. population for 2010-2020:
A. The average age of the U. S. population is increasing.
B. The number of people in the 45-64 age group is still increasing-although at a slower rate than between 2000-2010.
C. The number of senior citizens in the over-65 age group is increasing at a greater rate than between 2000-2010.
D. The oldest "baby boomers" are now reaching retirement age.
E. All of these statements are correct.
10. The "marketing concept" says that a business firm should:
A. Aim all its efforts at meeting society's needs-regardless of profitability.
B. Aim all its efforts at satisfying its customers-at a profit.
C. Sell those products which it can make at lowest cost.
D. Place heavy emphasis on developing new products.
E. Treat advertising and selling as its priority.