General description of the attitude change strategy

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Reference no: EM132118063

Assume that a year after the launch of the new product, PepsiCo learns that consumers have a negative attitude toward the new product. List and describe FOUR ways, OTHER THAN CHANGING THE BASIC MOTIVATIONAL FUNCTION, in which PepsiCo could attempt to change consumers’ negative attitude toward this product. Write at least 2-3 sentences for each way, and for each way, include a specific example of what PepsiCo should do, not just a general description of the attitude change strategy.

Reference no: EM132118063

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