Geena matheson owns and operates a successful florist shop

Reference no: EM13607253

Geena Matheson owns and operates a successful florist shop in Bloomington, Indiana. Geena estimates that her variable cost amounts to 25 cents per sales dollar and (i.e., variable costs represent 25% of revenue) and that her fixed costs amount to $6,000 per month. Geena budgets for $16,000 in revenue per month. This past May, Geena's actual revenue was $21,000. Geena attributes part of the increase to seasonal holidays (Mother's Day, Memorial Day), and part of it to higher prices. She figures that taking advantage of the surge in demand, she was able increase her prices by 5% this past month. Geena's actual total costs from May were $12,100, which included $6,300 in fixed class <?>.

B. Decompose Geena's total profit variance for May into four numbers.

1. The sales volume variance

2. The sales price variance

3. The variable cost variance

4. The fixed cost spending variance

Reference no: EM13607253

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