Gap model of service quality

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Reference no: EM133046756

The Gap Model of Service Quality (Parasuraman et al, 1985) serves as a framework for service organisations attempting to improve quality of service. The model conveys a clear message that "the key to closing customer gap is to close provider gaps 1 through 4. To the extent that one or more of provider gaps 1 through 4 exist, customers perceive service quality shortfalls". Discuss the FOUR (4) provider gaps that exist in the Gap Model which contribute to customer gap. Suggest solution/s in reducing each service quality gaps.

Reference no: EM133046756

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