Game changer for marketing research

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Reference no: EM131636749

Gamification: Game Changer for Marketing Research: Contemporary Marketing (17th Edition).

1. Critics say marketing games manipulate customers into giving away an increasing amount of personal information without the real thrill of game playing. do you agree? why or why not?

2. Banks say they are cautious about adopting gamification techniques because of concerns about keeping the collected data secure. Are they right? Why or why not?

Reference no: EM131636749

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