Gain insight into nike and demand for product concept

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Reference no: EM132214257

1. What moral difference, if any does it make who is dumping, why they are doing it, where they are doing it, or what the product is?

2. After news of golfer Tiger Woods’ extramarital affairs became public, a number of his endorsers chose to discontinue their association with him. But Nike did not. Considering what you have learned this week about branding, why might Nike have made that decision? Please post your 300-350 word explanation.

3. How would you use survey research to gain insight into Nike and the demand for the product concept? Explain your reasoning. How would you use observation to gain insight into Nike and their demand for product concept? Explain your reasoning. How will you apply the 4 P’s of marketing to promoting your product concept?

Reference no: EM132214257

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