Reference no: EM133046455

-Imagining you are the marketing manager of a hair care product company with the website of www.hairproductcompany.com and your job is to promote new products for your company. Recently, your company has developed a new shampoo product and your team has done a survey of 1000 customers to identify potential segment of your new product. As the result, you have identified your customers to be "20-30 year old, college education, single male, annual income 30,000-60,000 ". Explain how you can promote your product using Information technologies? (Big data, Social media, Business Intelligence, Search engine...)

-You are the CIO of ABC Hotel which owns 120 hotels in the US. To better serve your customers and improve your hotel profit, you are asked to develop a strategy to implement the Hotel Information Systems. Please justify what functions are included in your Hotel Information Systems and how you are going to gain competitive advantages from your proposed system.