Future prospects of Strategic Business

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Question

The original BCG Model concludes that there are two key dimensions or variables that should be used in assessing the future prospects of Strategic Business Units (SBUs) that make up a corporate portfolio. One if them is relative market share. Explain why the Boston Consulting Group considered relative market share so important in the development of their model. Under what circumstances does relative market share becomes less critical to SBU success?

Reference no: EM133589623

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