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Future profitability and stock price appreciation

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What happens to GMCR now that its main competitor, Starbucks, is selling single-cup brewers in the stores and after its K-Cup patent expires? Will this increase the company's reliance on sustainable business practices with Vue and other similarly focused initiatives? With the single -cup segment of the coffee market will GMCR be able to continue to distinguish itself by its sustainability effort and can sustainability efforts contribute to future profitability and stock price appreciation?

Reference no: EM132695084

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