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Assignment: Analyze the future opportunities and markets for Easy Wheels below and provide Dwight and Ike with your thoughts on the subject of expanding manufacturing operations abroad. They would like to get fresh ideas on the subject. Please use memo format to address the following:
In the past year and a half Dwight and Ike have expanded Easy Wheels (EW) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA. Concerns that Dwight and Ike have about opening manufacturing operations abroad stem from their fear that the quality of the products they make will be lesser than those produced in the US, the culture clash may be too hard to overcome, and that the business will become too large. It is also part of their culture to employ wounded US veterans first. This may be hard to accomplish abroad. Too, EW is a small family firm and expanding abroad would make it hard for managers and leaders to keep that "I belong" feel that family embodies.
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