Future marketing directions for the company

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Reference no: EM132835105

Imagine that you recently began working in a department that supports your company's strategic planning for growth in the industry. Your department head has asked you to do research from a newcomer's perspective to inform future marketing directions for the company.

This is your first real task for your new job, and you are excited and a little nervous about the assignment. You think you have a sense of the industry but know you need to do more research to be accurate in your analysis. The ability to spot trends in your industry is an important skill, and your boss wants to spend energy and capital on new growth areas, products, and services. Writing for Entrepreneur, Spader (2007) offers ideas about how to Spot the Latest Trends.

As you begin your research, you will need to register for Career Quest, review the available resources, and use Vault for some of your industry research.

Reference no: EM132835105

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